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Article Archive for February 2009

Tocquigny Newsletter
February 3, 2009 – 12:44 am | No Comment
Tocquigny Newsletter

Diverge Communications and Tocquigny created an online newsletter to promote the agency’s expertise in digital marketing and reach out to current and prospective clients.

Influential Influentials & Buzz to Sales
February 3, 2009 – 12:32 am | No Comment

Today, two articles really stuck out at me and I felt they should be mentioned here.
First, Onalytica had a great article on Predicting Sales from Online Buzz where they pose the question “What if you …

PR must deliver real analytics to remain relevant
February 3, 2009 – 12:28 am | No Comment
PR must deliver real analytics to remain relevant

I found a very telling chart in MarketingSherpa’s Search Marketing Benchmark Guide 2008. The chart examined how search ROI stacks up against other marketing tactics including public relations. While 40 percent of companies felt PR …