Boundless understood it would be difficult to maintain its growth rate using only traditional marketing and public relations tactics. Thus, the company partnered with Diverge Communications.

Diverge recommended overhauling the Boundless Network blog, making it more searchable, and adding social media functionality to connect with potential recruits.

Diverge suggested that Tocquigny use an upcoming Sno Cone website completion party to create “trailer” videos to promote the film.