Articles in Case Study
Greenling Organic Delivery was voted Best Local Food Company in the 2007 Austin Chronicle’s Readers poll. Greenling wanted to promote its reputation as a business the community can trust, educate Central Texans about local and organic produce and educate the public on why they are different and better than popular organic grocery stores.
In September of 2008, most U.S. citizens were just beginning to recognize the severity of the country’s impending financial crisis. With different banks failing every other day, people were getting nervous about the safety of their savings. In response, Diverge and Sheshunoff released a report, which showed that Texas banks were performing far better than the rest of the nation.
Boundless understood it would be difficult to maintain its growth rate using only traditional marketing and public relations tactics. Thus, the company partnered with Diverge Communications.