Today, bloggers and social networks are becoming a more trusted and effective way to engage customers than newspapers and mainstream media outlets. In this new era, companies must find digital agencies with the proven experience and skill in dealing with this new form of media.

Diverge is encouraging clients to listen, participate and engage in conversations with their customers. In a reversal from traditional PR methods, business professionals – who according to Forrester Research, are experiencing explosive growth in the area of social networking – are giving up direct message control. In this new era, companies must be guided by digital PR firms that are already skilled in dealing in this new form of media.

We’re taking this model a step further by equipping our customers with the knowledge and the tools to enact digital strategies themselves. Our goal is to transfer our knowledge of digital media to our clients, and ultimately to transform the way our clients interact with their customers.